You know what nobody talks about with AI content? It's not that it's bad. That's the thing. It's not BAD. It's just... nothing.

I use AI every single day. I'm literally building an AI voice tool called Voiceprint. I am not the guy standing on the hill yelling at clouds about how machines are ruining everything. I love this technology. I think it's the most powerful creative tool we've seen in our lifetimes.

But here's the thing—most of what people are creating with it is completely, utterly, spectacularly forgettable. And I think it's worth understanding WHY.

Picture a bell curve. Big ol' hump in the middle, right? That middle is the aggregate of everything. Every article, every email, every blog post, every script, every ad ever written—mashed together into one giant statistical average. That's what an LLM produces when you prompt it lazily. It gives you the MIDDLE. The center of the road. Technically competent, grammatically lovely, and absolutely devoid of anything that would make a single human being stop scrolling.

It's not wrong. It's AVERAGE. Literally.

And you can FEEL it even if you can't name it. There's this uncanny valley thing happening where you're reading something and your brain goes... huh. This is fine. And then you immediately forget it existed. Because it didn't have a pulse. It didn't have a weird specific detail or an opinion that made you uncomfortable or a sentence that only one particular weirdo on this planet could have written.

Here's what kills me though—the flood of this stuff is actually GREAT news for anyone willing to be a human being in public.

When everything is average, the edges of that bell curve become incredibly valuable real estate. Your specific experience. Your specific voice. That embarrassing story you're not sure you should share. The opinion you hold that might piss some people off. THAT is the stuff that connects. That's the stuff people remember.

So the question isn't whether to use AI. Use it. Please. It's an incredible thinking partner, brainstorming buddy, research assistant, first-draft accelerator.

The question is whether YOU are still in the work. Whether the thing you just published could only have come from you—your life, your lens, your weird little brain—or whether literally anyone with a ChatGPT login could have produced it in 11 seconds.

I call that the Only I Can Write This test. And if your content doesn't pass it, it's slop. Smart, polished, well-punctuated slop. But slop.

Your audience is drowning in the middle of that bell curve right now. They are starving for something that feels like a real person wrote it. Be that person.

Go get em, friends.